The Potentialities of Focus Groups in e-Business Research: Theory Validation
نویسندگان
چکیده
Focus groups enable the rapid and timely collation, integration and assembly of the views of a variety of different types of stakeholders into plausible theory. This paper examines the usefulness of the focus group as an e-business research method, using a case study of focus group deployment for the purpose of theory validation as its illustration. Our results suggest that a focus group can be effective as a strategy in e-business research, while providing the relevance and multidisciplinary approach found lacking in more common empirical methods. We provide a set of guidelines for effective focus groups in e-business research.
منابع مشابه
Providing a Home Business Model with a Focus on Entrepreneurial Knowledge (Grounded Theory Approach)
in this study, we have sought to provide a comprehensive conceptual model of the concept of success in the field of home business. In this regard, we have adopted a qualitative approach based on grounded theory (GT) as a comprehensive method for collecting data with 18 home-based business owners (in the field of kilim weaving, pottery and packaging). And key informants of such businesses underw...
متن کاملThe role of Real option in e-business Risk management: The case of E-treasury project
Implementing information technology projects requires a calculated process to prevent failure. At the same time application of information technology in organizations faces various potential risks. Exploring information technology environment in organizations reveals the potential risks and provides a structure for comprehensive risk management. There are various methods available for risk mana...
متن کاملThe role of Real option in e-business Risk management: The case of E-treasury project
Implementing information technology projects requires a calculated process to prevent failure. At the same time application of information technology in organizations faces various potential risks. Exploring information technology environment in organizations reveals the potential risks and provides a structure for comprehensive risk management. There are various methods available for risk mana...
متن کاملAn Entrepreneurial Decision-Making Model: A Case Study of the Electronic Business of Tehran
E-businesses play a critical role in today's knowledge-based economies. Despite their increasing portion, e-businesses experience high rates of failure. Therefore, it is of prime importance to identify their decision-making activities encountering outer competitive forces and their internal structural events. In this study, through using the Grounded Theory approach, we analyze interviews c...
متن کاملAnalyzing the impact of business preference components on achieving e-city
One of the concepts that is widely considered in all societies today, especially in developed countries, is the electronic city. The e-city is not an invention or an innovative proposal, but a reality that has shown its place based on the needs of todaychr(chr(chr('39')39chr('39'))39chr(chr('39')39chr('39')))s society. The aim of this study was to analyze the effect of components of business pr...
متن کامل